Ranking Top 5 on Google Maps & Increasing Local Traffic by 250%

About Homi Homestay

Homi Homestay Seksyen 13 is a daily accommodation (homestay) located in a strategic area of Seksyen 13, Shah Alam — close to AEON, MSU, business districts, and high-traffic visitor locations.

As a location-based business, visibility on Google Maps and local Google searches plays a critical role in securing consistent bookings.

The main objective of Homi Homestay was:

To appear on Google Maps (Google My Business), strengthen on-page SEO, and maintain strong rankings for homestay-related keywords in Seksyen 13.

Initial SEO Challenges

During the early audit phase, we identified several issues limiting local visibility.

Key Challenges

• High competition from homestays and hotels around Shah Alam
• Inconsistent visibility on Google Maps
• Website not fully optimized for local search (Local SEO)
• Internal website structure not focused on location-based keywords

For homestay businesses, failing to appear in Google Maps Top Results or Page 1 Google significantly reduces booking opportunities.

Our Strategy: Local SEO + Website Optimization

Instead of focusing only on general traffic, the strategy centered around local search intent and booking visibility.

1. Google My Business (GMB) Optimization

We improved the business listing to increase local trust and relevance.

• Updated business information (NAP: Name, Address, Phone)
• Optimized categories and services
• Enhanced local keyword-focused business description
• Ensured address and location consistency
• Strengthened trust signals

The goal was to help Google clearly understand the business, location, and service intent.

2. On-Page SEO Optimization

We improved the website structure to align with local search queries.

• Restructured key pages
• Optimized:
  • Title and meta description
  • Heading hierarchy
  • Location keywords (Seksyen 13, Shah Alam)
• Improved internal linking structure
• Aligned content with search intent such as:
  • “Homestay near me”
  • “Homestay Shah Alam”

3. Local Intent-Based SEO Strategy

We focused on booking-driven keywords rather than generic traffic.

• Matched Google Maps visibility with organic search keywords
• Optimized for transactional local intent
• Ensured Google understands the relationship between business + location + service

Results & Performance

After continuous optimization, Homi Homestay achieved:

Top 5 Rankings on Google & Google Maps

For 10 primary keywords related to homestay and location-based searches.

Website Traffic Increased by Approximately 250%

Driven by improvements in Local SEO and Google Maps visibility.

What This Shows

• Proper Local SEO creates a strong impact for homestay businesses
• Google Maps + On-page SEO is the most effective combination for location-based businesses
• Visibility in the right place matters more than general traffic

Conclusion

The Homi Homestay Seksyen 13 case study proves that:

For local businesses, SEO is not just about traffic — it’s about appearing in the right place, at the right time, to the right customers.

With the right Local SEO and website optimization strategy, rankings can be maintained consistently — not just temporarily boosted.

From Website Revamp to Sustainable Organic Lead Growth

About MamyHome

MamyHome is an interior design and renovation company specializing in home renovation and interior design services.

We worked with MamyHome for approximately 1.5 years with one primary objective:

To revamp the website, improve Google rankings, increase organic traffic, and generate consistent leads without relying heavily on paid advertising.

This collaboration focused on building SEO as a long-term digital asset — not just a short-term campaign.

Initial SEO Challenges

During the early audit phase, we identified several structural and strategic issues that were limiting performance.

Key Challenges

• Old website structure not SEO-friendly
• Inconsistent organic traffic
• Existing content not optimized for search intent
• Highly competitive interior design industry
• Low and unstable organic leads, heavily dependent on paid ads

Without a proper SEO structure, the website struggled to convert traffic into real inquiries.

Our SEO Strategy & Implementation

The SEO strategy was implemented gradually and consistently throughout the collaboration period.

1. Website Revamp & SEO Structure

We rebuilt the foundation.

• Restructured core service pages
• Cleaned up URL structure, heading hierarchy, and internal linking
• Clarified:
  • Services offered
  • Target locations
  • User search intent alignment

The goal was to make the website clearer for both users and search engines.

2. Content SEO & Optimization

We optimized and enhanced both new and existing content.

• Rewriting and improving SEO-friendly content
• Targeting high-impact keywords
• Creating content aligned with lead-generating topics

Content improvements included:

• Proper heading structure
• Clear and persuasive copy
• Trust-building elements
• Better alignment with search intent

This helped attract more qualified traffic.

3. On-Page & Technical SEO

• Title and meta description optimization
• Basic technical SEO issue management
• Ensuring Google crawls and indexes important pages correctly

The focus was improving visibility and crawl efficiency while strengthening conversion pathways.

Results & Performance Growth

After consistent SEO work, measurable improvements were seen.

Impressions Increased

160% growth
Approximately 2x–3x increase compared to the early phase.

Organic Clicks Increased

120% growth
Traffic became more stable and higher quality.

Organic Leads Increased

80% growth
Improved content and website structure supported better conversion rates.

Traffic & Visibility Trend

Based on the performance graph:

• Impressions steadily increased over time
• Organic clicks became more consistent
• Significant growth spike observed after structural and content improvements
• Website appeared more frequently for service-related searches

This indicates:

• Traffic was more relevant
• Content and structure improved conversion potential
• SEO contributed directly to business growth — not just rankings

Conclusion

The MamyHome case study proves that:

Consistent and strategic SEO can become a long-term lead generation asset.

Through a combination of:

• Website revamp
• Structured content SEO
• On-page and technical optimization

MamyHome successfully improved Google visibility, organic traffic, and sustainable lead generation over 1.5 years of collaboration.

Eskayvie SEO Case Study

Recovering Rankings After Website Revamp & Domain Migration

About Eskayvie

Eskayvie is a well-known Malaysian health and supplement brand with a wide range of products covering various topics related to health, wellness, and healthy lifestyle.

As a long-established brand in the market, Eskayvie already had strong brand authority. However, as part of a broader digital marketing restructuring, the company decided to revamp its website and improve its SEO foundation to ensure a more structured, competitive, and scalable online presence.

Eskayvie approached us with one primary objective:

To regain and dominate Google rankings across major health-related topics.

SEO Challenges Identified

During our initial audit, we discovered several critical technical and content-related issues that were directly affecting their organic performance.

Key Challenges

• Numerous 404 pages after the website revamp
• Domain migration from int.eskayvie to eskayvie.com
• Risk of duplicate content between old and new domains
• Outdated content structure not aligned with current SEO standards
• Significant ranking and traffic loss on important pages

In a highly competitive health industry, unresolved technical issues like these can lead to severe traffic decline and long-term ranking damage.

Our SEO Strategy & Implementation

The SEO recovery and growth plan was executed progressively from March to June, focusing on long-term, sustainable results — not short-term quick wins.

1. Technical SEO & Website Cleanup

We began by stabilizing the technical foundation.

• Full 404 error audit
• Implementation of proper 301 redirects for important pages
• Duplicate content management after domain migration
• URL restructuring and internal linking optimization
• Ensuring Google crawls and indexes only the correct pages

The priority was to restore trust signals and improve crawl efficiency.

2. Content SEO & Health Articles Optimization

Next, we focused on rebuilding topical authority through structured content.

• Writing and updating SEO-optimized health articles
• Targeting high-impact health topics
• Structured article framework:
  • Keyword research
  • Clear heading hierarchy (H1–H3)
  • Internal and external linking
  • Alignment with user search intent

Content was created not only to rank — but to match real search behavior.

3. E-Commerce SEO Optimization

As an e-commerce brand, product visibility was critical.

• Optimization of product pages
• Ensuring products rank for relevant commercial keywords
• Improved category and product structure for better indexing

This helped align informational traffic with transactional pages.

SEO Results After 3–4 Months

Within 3 to 4 months of consistent SEO work, performance improvements became clearly visible in Google Search Console.

Impressions Increased

400% – 500% growth
(From approximately 1,000/day to 5,000–6,000+ per day)

Total Clicks Increased

200% – 250% growth
(From approximately 250 clicks/day to 700–800+ per day)

CTR Increased

40% – 50% improvement
(From around 8–9% to nearly 12% average)

Overall Performance Summary

• Total Impressions: 707,000+
• Total Clicks: 84,000+
• Average CTR: 11.9%
• Average Position: 12.6

What This Improvement Indicates

• Google regained trust in the new website structure
• Health articles began ranking for a broader set of keywords
• Organic traffic stabilized and grew consistently
• Technical recovery successfully prevented long-term traffic loss

Conclusion

The Eskayvie case study proves that:

SEO is not just about publishing articles.
It requires a strategic combination of technical SEO, structured content strategy, and consistent optimization.

Even after experiencing ranking drops due to a website revamp and domain migration, the right SEO approach can recover and significantly improve organic performance.