Eskayvie SEO Case Study

Recovering Rankings After Website Revamp & Domain Migration

About Eskayvie

Eskayvie is a well-known Malaysian health and supplement brand with a wide range of products covering various topics related to health, wellness, and healthy lifestyle.

As a long-established brand in the market, Eskayvie already had strong brand authority. However, as part of a broader digital marketing restructuring, the company decided to revamp its website and improve its SEO foundation to ensure a more structured, competitive, and scalable online presence.

Eskayvie approached us with one primary objective:

To regain and dominate Google rankings across major health-related topics.

SEO Challenges Identified

During our initial audit, we discovered several critical technical and content-related issues that were directly affecting their organic performance.

Key Challenges

• Numerous 404 pages after the website revamp
• Domain migration from int.eskayvie to eskayvie.com
• Risk of duplicate content between old and new domains
• Outdated content structure not aligned with current SEO standards
• Significant ranking and traffic loss on important pages

In a highly competitive health industry, unresolved technical issues like these can lead to severe traffic decline and long-term ranking damage.

Our SEO Strategy & Implementation

The SEO recovery and growth plan was executed progressively from March to June, focusing on long-term, sustainable results — not short-term quick wins.

1. Technical SEO & Website Cleanup

We began by stabilizing the technical foundation.

• Full 404 error audit
• Implementation of proper 301 redirects for important pages
• Duplicate content management after domain migration
• URL restructuring and internal linking optimization
• Ensuring Google crawls and indexes only the correct pages

The priority was to restore trust signals and improve crawl efficiency.

2. Content SEO & Health Articles Optimization

Next, we focused on rebuilding topical authority through structured content.

• Writing and updating SEO-optimized health articles
• Targeting high-impact health topics
• Structured article framework:
  • Keyword research
  • Clear heading hierarchy (H1–H3)
  • Internal and external linking
  • Alignment with user search intent

Content was created not only to rank — but to match real search behavior.

3. E-Commerce SEO Optimization

As an e-commerce brand, product visibility was critical.

• Optimization of product pages
• Ensuring products rank for relevant commercial keywords
• Improved category and product structure for better indexing

This helped align informational traffic with transactional pages.

SEO Results After 3–4 Months

Within 3 to 4 months of consistent SEO work, performance improvements became clearly visible in Google Search Console.

Impressions Increased

400% – 500% growth
(From approximately 1,000/day to 5,000–6,000+ per day)

Total Clicks Increased

200% – 250% growth
(From approximately 250 clicks/day to 700–800+ per day)

CTR Increased

40% – 50% improvement
(From around 8–9% to nearly 12% average)

Overall Performance Summary

• Total Impressions: 707,000+
• Total Clicks: 84,000+
• Average CTR: 11.9%
• Average Position: 12.6

What This Improvement Indicates

• Google regained trust in the new website structure
• Health articles began ranking for a broader set of keywords
• Organic traffic stabilized and grew consistently
• Technical recovery successfully prevented long-term traffic loss

Conclusion

The Eskayvie case study proves that:

SEO is not just about publishing articles.
It requires a strategic combination of technical SEO, structured content strategy, and consistent optimization.

Even after experiencing ranking drops due to a website revamp and domain migration, the right SEO approach can recover and significantly improve organic performance.