Category: Portfolio

  • SEO Case Study : Homi Homestay

    SEO Case Study : Homi Homestay

    Case Study — Local SEO

    Ranking Top 5 on Google Maps & Increasing Local Traffic by 250%

    How Creative Site helped Homi Homestay Seksyen 13 dominate local search and generate consistent bookings through targeted Local SEO and Google Maps optimisation.

    📍 Seksyen 13, Shah Alam
    🏠 Homestay / Daily Accommodation
    📈 Local SEO + GMB
    Top 5
    Google Maps Ranking
    +250%
    Local Traffic Increase
    10
    Primary Keywords Ranked
    About the Client

    Homi Homestay Seksyen 13, Shah Alam

    A daily accommodation (homestay) located in a strategic area of Seksyen 13 — close to AEON, MSU, business districts, and high-traffic visitor locations. As a location-based business, visibility on Google Maps and local Google searches plays a critical role in securing consistent bookings.

    Business Type
    Homestay / Daily Accommodation
    Location
    Seksyen 13, Shah Alam, Selangor
    Main Objective
    Google Maps visibility & booking-driven SEO
    Strategy Used
    Local SEO + GMB + On-page Optimisation
    Initial Audit

    SEO Challenges We Identified

    During the early audit phase, several critical issues were found that were limiting local visibility and costing Homi Homestay potential bookings every day.

    🏆
    High competition from homestays and hotels

    The Shah Alam area has dense competition from both independent homestays and hotel chains all targeting the same local search queries.

    📍
    Inconsistent Google Maps visibility

    The business appeared intermittently in local pack results with incomplete listing information, leading to low impressions and missed click-throughs.

    🌐
    Website not optimised for local search

    No location-specific keywords, missing geo-modifiers, and content that didn’t align with what local searchers actually type into Google.

    🔗
    Weak internal structure and link architecture

    Pages were not interconnected in a way that passed authority to the most important booking pages, diluting the site’s overall ranking power.

    Our Approach

    Local SEO + Website Optimisation Strategy

    Instead of chasing general traffic, the entire strategy was built around local search intent and booking visibility — every action tied directly to getting Homi Homestay in front of people ready to book.

    1

    Google My Business (GMB) Optimisation

    Building a complete, trust-rich business presence on Google Maps

    Updated NAP (Name, Address, Phone) Optimised categories & services Keyword-focused business description Address & location consistency Strengthened trust signals
    2

    On-page SEO Optimisation

    Restructuring the website to align with local search queries and booking intent

    Restructured key pages Optimised title & meta description Heading hierarchy fixed Location keywords (Seksyen 13, Shah Alam) Improved internal linking Aligned with “homestay near me” intent
    3

    Local Intent-Based SEO Strategy

    Targeting booking-driven keywords, not just generic traffic

    Google Maps + organic keyword alignment Transactional local intent targeting Business + location + service entity clarity “Homestay Shah Alam” keyword cluster
    Results & Performance

    What We Achieved After Optimisation

    After continuous optimisation, Homi Homestay saw significant, measurable improvements across both local search visibility and website traffic.

    Top 5

    Google Maps Rankings

    Secured top 5 positions on Google Maps for primary homestay and location-based search queries.

    Consistent local pack presence
    +250%

    Website Traffic Increase

    Local organic traffic grew by approximately 250% driven by improved Maps visibility and on-page SEO.

    Sustained month-on-month growth
    10

    Primary Keywords Ranked on Page 1

    Achieved first page rankings for 10 primary keywords covering homestay, location, and booking-intent search terms — including “homestay Shah Alam”, “homestay Seksyen 13”, and “homestay near AEON Shah Alam”.

    Top 5 for all 10 primary keywords
    Key Learnings

    What This Case Study Proves

    ✓

    Proper Local SEO creates outsized impact for location-based businesses. A systematic approach to GMB + on-page delivers results far beyond what ads alone can achieve at the same budget.

    ✓

    Google Maps + On-page SEO is the most powerful combination for any business that depends on foot traffic or location-based bookings. Both must work together — one amplifies the other.

    ✓

    Visibility in the right place beats general traffic every time. 1,000 highly targeted local visitors ready to book are worth far more than 10,000 generic visits from irrelevant audiences.

    Conclusion

    “For local businesses, SEO is not just about traffic — it’s about appearing in the right place, at the right time, to the right customers.”

    With the right Local SEO and website optimisation strategy, rankings can be maintained consistently — not just temporarily boosted. Homi Homestay Seksyen 13 is proof of that.

    Want results like these for your business?

    Talk to us about a Local SEO strategy tailored to your industry and location.
    Get a Free Audit →
  • SEO Case Study : Mamyhome

    SEO Case Study : Mamyhome

    Case Study — SEO & Website Revamp

    From Website Revamp to Sustainable Organic Lead Growth

    How Creative Site transformed MamyHome’s digital presence through 18 months of structured SEO, website revamp, and content strategy — turning paid ad dependency into consistent organic leads.

    🏠 Interior Design & Renovation
    📅 1.5 Years Collaboration
    📈 SEO + Content + Technical
    +160%
    Impressions Growth
    +120%
    Organic Clicks
    +80%
    Organic Leads
    About the Client

    MamyHome Interior Design & Renovation

    MamyHome is an interior design and renovation company specialising in home renovation and interior design services. We worked with MamyHome for approximately 1.5 years with one clear mission: build SEO as a long-term digital asset — not a short-term campaign.

    Industry
    Interior Design & Renovation
    Collaboration Duration
    ~1.5 Years (18 Months)
    Strategy Applied
    SEO + Content + Technical + Revamp
    Previous Issue
    Heavy reliance on paid advertising
    Primary Objective

    Revamp the website, improve Google rankings, increase organic traffic, and generate consistent leads without relying heavily on paid advertising.

    Initial Audit

    SEO Challenges We Found

    During the early audit phase, several structural and strategic issues were identified that were preventing the website from performing in organic search.

    🏗️
    Old website structure not SEO-friendly

    The existing site lacked a proper page hierarchy, had poor URL structure, and made it difficult for Google to crawl and understand the content.

    📉
    Inconsistent and unstable organic traffic

    Traffic fluctuated heavily with no upward trend. There was no content strategy to support sustainable ranking growth over time.

    📝
    Content not optimised for search intent

    Existing content was written for aesthetics, not for search. It didn’t match what potential clients were actually typing into Google when looking for renovation services.

    🏆
    Highly competitive interior design industry

    The renovation and interior design space in Malaysia is crowded with established players — ranking required a systematic, long-term approach to build authority.

    💸
    Low organic leads, dependent on paid ads

    Almost all inquiries were coming from paid advertising. Without a budget, there were no consistent leads — making the business vulnerable to rising ad costs.

    Our Approach

    SEO Strategy & Implementation

    The strategy was implemented gradually and consistently across the 18-month collaboration. Every action built on the last — creating compounding results over time.

    Month 1–3

    Audit, revamp planning & structural rebuild

    Full SEO audit completed. Website revamp scoped and executed — new URL structure, internal linking architecture, and page hierarchy established.

    Month 3–8

    Content SEO rollout & on-page optimisation

    High-impact keyword targeting, content rewriting, heading structure improvements, and meta tag optimisation across all service pages.

    Month 8–18

    Continuous optimisation & lead conversion focus

    Technical SEO maintenance, crawl efficiency improvements, conversion pathway strengthening, and sustained content output to maintain and grow rankings.


    1

    Website Revamp & SEO Structure

    Rebuilding the foundation for Google and users
    Restructured core service pages Cleaned URL structure Fixed heading hierarchy Improved internal linking Clarified service + location targeting Aligned with search intent
    2

    Content SEO & Optimisation

    Creating content that ranks and converts
    SEO-friendly content rewriting High-impact keyword targeting Lead-generating topic creation Proper heading structure Trust-building elements added Search intent alignment
    3

    On-Page & Technical SEO

    Ensuring Google can crawl, index and rank the site correctly
    Title & meta description optimisation Technical SEO issue management Crawl & indexation improvement Conversion pathway strengthening
    Results & Performance

    Measurable Growth After 18 Months

    After consistent SEO work, MamyHome achieved measurable improvements across all key organic performance metrics.

    +160%

    Impressions Growth

    Approximately 2x–3x increase in search impressions compared to the early phase. The website now appears far more frequently in Google search results.

    ↑ 2x–3x vs baseline
    +120%

    Organic Clicks Increased

    Traffic became more stable, consistent, and significantly higher quality — attracting visitors with real purchase and renovation intent.

    ↑ Stable month-on-month
    +80%

    Organic Leads Increased

    Improved content structure and conversion pathways directly supported better lead quality — reducing dependency on paid advertising significantly.

    ↑ Less reliance on paid ads
    Traffic & Visibility Trend

    Performance Growth Over Time

    The growth trend shows a clear pattern of consistent upward movement — not a temporary spike, but sustained compounding improvement across 18 months.

    Organic Performance Trend (18 Months)
    M1–3
    M4–6
    M7–9
    M10–12
    M13–15
    M16–18
    Impressions steadily increased across all 18 months with a notable spike after structural improvements
    Organic clicks became more consistent and higher quality — less bouncing, more inquiries
    Website appeared more frequently for service-related and high-intent renovation searches
    Key Insights

    What This Case Study Proves

    📈

    SEO compounds over time. The biggest gains came in months 12–18, not month 1. Consistency beats intensity in long-term SEO strategy.

    🎯

    Relevant traffic converts better. The +80% lead growth came from better content alignment — not just more traffic volume.

    🔄

    Structure first, content second. The website revamp was the foundation that made every subsequent SEO action more effective.

    💼

    SEO reduces paid ad dependency. Organic leads grew consistently, giving MamyHome a sustainable pipeline that doesn’t disappear when ad budgets run out.

    Conclusion

    Consistent, strategic SEO can become a long-term lead generation asset — not just a ranking exercise.

    Website Revamp Structured Content SEO On-page & Technical Optimisation
    MamyHome successfully improved Google visibility, organic traffic, and sustainable lead generation over 1.5 years of collaboration with Creative Site.

    Ready to build SEO as a long-term business asset?

    Let’s talk about a strategy for your interior design or renovation business.
    Get a Free Consultation →
  • SEO Case Study : Eskayvie

    SEO Case Study : Eskayvie

    Eskayvie SEO Case Study

    Recovering Rankings After Website Revamp & Domain Migration

    About Eskayvie

    Eskayvie is a well-known Malaysian health and supplement brand with a wide range of products covering various topics related to health, wellness, and healthy lifestyle.

    As a long-established brand in the market, Eskayvie already had strong brand authority. However, as part of a broader digital marketing restructuring, the company decided to revamp its website and improve its SEO foundation to ensure a more structured, competitive, and scalable online presence.

    Eskayvie approached us with one primary objective:

    To regain and dominate Google rankings across major health-related topics.

    SEO Challenges Identified

    During our initial audit, we discovered several critical technical and content-related issues that were directly affecting their organic performance.

    Key Challenges

    • Numerous 404 pages after the website revamp
    • Domain migration from int.eskayvie to eskayvie.com
    • Risk of duplicate content between old and new domains
    • Outdated content structure not aligned with current SEO standards
    • Significant ranking and traffic loss on important pages

    In a highly competitive health industry, unresolved technical issues like these can lead to severe traffic decline and long-term ranking damage.

    Our SEO Strategy & Implementation

    The SEO recovery and growth plan was executed progressively from March to June, focusing on long-term, sustainable results — not short-term quick wins.

    1. Technical SEO & Website Cleanup

    We began by stabilizing the technical foundation.

    • Full 404 error audit
    • Implementation of proper 301 redirects for important pages
    • Duplicate content management after domain migration
    • URL restructuring and internal linking optimization
    • Ensuring Google crawls and indexes only the correct pages

    The priority was to restore trust signals and improve crawl efficiency.

    2. Content SEO & Health Articles Optimization

    Next, we focused on rebuilding topical authority through structured content.

    • Writing and updating SEO-optimized health articles
    • Targeting high-impact health topics
    • Structured article framework:
      • Keyword research
      • Clear heading hierarchy (H1–H3)
      • Internal and external linking
      • Alignment with user search intent

    Content was created not only to rank — but to match real search behavior.

    3. E-Commerce SEO Optimization

    As an e-commerce brand, product visibility was critical.

    • Optimization of product pages
    • Ensuring products rank for relevant commercial keywords
    • Improved category and product structure for better indexing

    This helped align informational traffic with transactional pages.

    SEO Results After 3–4 Months

    Within 3 to 4 months of consistent SEO work, performance improvements became clearly visible in Google Search Console.

    Impressions Increased

    400% – 500% growth
    (From approximately 1,000/day to 5,000–6,000+ per day)

    Total Clicks Increased

    200% – 250% growth
    (From approximately 250 clicks/day to 700–800+ per day)

    CTR Increased

    40% – 50% improvement
    (From around 8–9% to nearly 12% average)

    Overall Performance Summary

    • Total Impressions: 707,000+
    • Total Clicks: 84,000+
    • Average CTR: 11.9%
    • Average Position: 12.6

    What This Improvement Indicates

    • Google regained trust in the new website structure
    • Health articles began ranking for a broader set of keywords
    • Organic traffic stabilized and grew consistently
    • Technical recovery successfully prevented long-term traffic loss

    Conclusion

    The Eskayvie case study proves that:

    SEO is not just about publishing articles.
    It requires a strategic combination of technical SEO, structured content strategy, and consistent optimization.

    Even after experiencing ranking drops due to a website revamp and domain migration, the right SEO approach can recover and significantly improve organic performance.