SEO Case Study : Homi Homestay

Ranking Top 5 on Google Maps & Increasing Local Traffic by 250%

About Homi Homestay

Homi Homestay Seksyen 13 is a daily accommodation (homestay) located in a strategic area of Seksyen 13, Shah Alam — close to AEON, MSU, business districts, and high-traffic visitor locations.

As a location-based business, visibility on Google Maps and local Google searches plays a critical role in securing consistent bookings.

The main objective of Homi Homestay was:

To appear on Google Maps (Google My Business), strengthen on-page SEO, and maintain strong rankings for homestay-related keywords in Seksyen 13.

Initial SEO Challenges

During the early audit phase, we identified several issues limiting local visibility.

Key Challenges

• High competition from homestays and hotels around Shah Alam
• Inconsistent visibility on Google Maps
• Website not fully optimized for local search (Local SEO)
• Internal website structure not focused on location-based keywords

For homestay businesses, failing to appear in Google Maps Top Results or Page 1 Google significantly reduces booking opportunities.

Our Strategy: Local SEO + Website Optimization

Instead of focusing only on general traffic, the strategy centered around local search intent and booking visibility.

1. Google My Business (GMB) Optimization

We improved the business listing to increase local trust and relevance.

• Updated business information (NAP: Name, Address, Phone)
• Optimized categories and services
• Enhanced local keyword-focused business description
• Ensured address and location consistency
• Strengthened trust signals

The goal was to help Google clearly understand the business, location, and service intent.

2. On-Page SEO Optimization

We improved the website structure to align with local search queries.

• Restructured key pages
• Optimized:
  • Title and meta description
  • Heading hierarchy
  • Location keywords (Seksyen 13, Shah Alam)
• Improved internal linking structure
• Aligned content with search intent such as:
  • “Homestay near me”
  • “Homestay Shah Alam”

3. Local Intent-Based SEO Strategy

We focused on booking-driven keywords rather than generic traffic.

• Matched Google Maps visibility with organic search keywords
• Optimized for transactional local intent
• Ensured Google understands the relationship between business + location + service

Results & Performance

After continuous optimization, Homi Homestay achieved:

Top 5 Rankings on Google & Google Maps

For 10 primary keywords related to homestay and location-based searches.

Website Traffic Increased by Approximately 250%

Driven by improvements in Local SEO and Google Maps visibility.

What This Shows

• Proper Local SEO creates a strong impact for homestay businesses
• Google Maps + On-page SEO is the most effective combination for location-based businesses
• Visibility in the right place matters more than general traffic

Conclusion

The Homi Homestay Seksyen 13 case study proves that:

For local businesses, SEO is not just about traffic — it’s about appearing in the right place, at the right time, to the right customers.

With the right Local SEO and website optimization strategy, rankings can be maintained consistently — not just temporarily boosted.