SEO Case Study : Mamyhome

From Website Revamp to Sustainable Organic Lead Growth

About MamyHome

MamyHome is an interior design and renovation company specializing in home renovation and interior design services.

We worked with MamyHome for approximately 1.5 years with one primary objective:

To revamp the website, improve Google rankings, increase organic traffic, and generate consistent leads without relying heavily on paid advertising.

This collaboration focused on building SEO as a long-term digital asset — not just a short-term campaign.

Initial SEO Challenges

During the early audit phase, we identified several structural and strategic issues that were limiting performance.

Key Challenges

• Old website structure not SEO-friendly
• Inconsistent organic traffic
• Existing content not optimized for search intent
• Highly competitive interior design industry
• Low and unstable organic leads, heavily dependent on paid ads

Without a proper SEO structure, the website struggled to convert traffic into real inquiries.

Our SEO Strategy & Implementation

The SEO strategy was implemented gradually and consistently throughout the collaboration period.

1. Website Revamp & SEO Structure

We rebuilt the foundation.

• Restructured core service pages
• Cleaned up URL structure, heading hierarchy, and internal linking
• Clarified:
  • Services offered
  • Target locations
  • User search intent alignment

The goal was to make the website clearer for both users and search engines.

2. Content SEO & Optimization

We optimized and enhanced both new and existing content.

• Rewriting and improving SEO-friendly content
• Targeting high-impact keywords
• Creating content aligned with lead-generating topics

Content improvements included:

• Proper heading structure
• Clear and persuasive copy
• Trust-building elements
• Better alignment with search intent

This helped attract more qualified traffic.

3. On-Page & Technical SEO

• Title and meta description optimization
• Basic technical SEO issue management
• Ensuring Google crawls and indexes important pages correctly

The focus was improving visibility and crawl efficiency while strengthening conversion pathways.

Results & Performance Growth

After consistent SEO work, measurable improvements were seen.

Impressions Increased

160% growth
Approximately 2x–3x increase compared to the early phase.

Organic Clicks Increased

120% growth
Traffic became more stable and higher quality.

Organic Leads Increased

80% growth
Improved content and website structure supported better conversion rates.

Traffic & Visibility Trend

Based on the performance graph:

• Impressions steadily increased over time
• Organic clicks became more consistent
• Significant growth spike observed after structural and content improvements
• Website appeared more frequently for service-related searches

This indicates:

• Traffic was more relevant
• Content and structure improved conversion potential
• SEO contributed directly to business growth — not just rankings

Conclusion

The MamyHome case study proves that:

Consistent and strategic SEO can become a long-term lead generation asset.

Through a combination of:

• Website revamp
• Structured content SEO
• On-page and technical optimization

MamyHome successfully improved Google visibility, organic traffic, and sustainable lead generation over 1.5 years of collaboration.